Hult Entrepreneurship Challenge Finals Competition for Masters in Marketing
Keynote Speech: A Billion Bit by Bit: How to get to a Billion in Revenue the Agile Way
Keynote Speech: A Billion Bit by Bit: How to get to a Billion in Revenue the Agile Way
Ethics in AI – Fireside chat with Susan Etlinger
AI for Good – Hackathon
With such a high audience demand for unique, engaging content, it can be overwhelming for brands to keep delivering what their target market wants. One simple strategy that many businesses have adopted is to take advantage of user-generated content (UGC). Not only does UGC help keep your content calendar full, but it makes your audience feel like they’re truly part of your brand experience.
I’ll be teaching a 4.5 hour Masterclass on Disruptive Business Model Innovation at MIT on Monday 5 November. It’s being held in the Tang Center, E51-151, from 530PM to 9PM.
Excited to join the organizing team and contribute to this wonderful hackathon, where we’ll be hacking at the point of convergence of AI and social good. I will be giving a talk at the Opening Night Mixer at Galvanize on this theme as well as mentoring during the two day “hack.” Impeccable timing-my entire 8 hour class this weekend -both Saturday and Sunday – is focused entirely on AI.
Sun, October 28, 2018 | 6pm to 10om PT
I’m very proud to be prominently featured in this new issue of Hult’s global student magazine, the Hultian. There are two stories in this issue where I am featured. The first, beginning on page 10, describes the #HackForHumanity social impact hackathon that I organized with the support of some amazing Hult students, and led. The second article is a Faculty Spotlight article that highlights my unique approach to challenging and inspiring students both inside, and outside the classroom. My philosophy, “Teaching is Lighting a Fire, not Filling a Bucket.” It is a blessing to have the opportunity to inspire the next generation to achieve great things. They are definitely up for the task.
Previously, I’ve written about my experiences working for Bill Hewlett and Dave Packard, co-founders of Hewlett-Packard. In many ways, they were responsible for defining and introducing the meritocratic-style corporate culture that came to define Silicon Valley and startups worldwide. They were world-class leaders who built an enduring legacy on innovation and respect, all while remaining very open people.
Accelerating Time-to-Value: Fast-Growing Reduxio Implements Priority Engine to Power Pipeline Contribution
Fast-growing Reduxio redefines data storage, management and protection with breakthrough efficiency, recovery and performance. The company understands data’s role in business success, so it’s natural for Reduxio to seek the best possible resource for their marketing and sales teams. TechTarget’s Priority Engine™ provided the insights into real buyers Reduxio needed to deliver more opportunities.
Generation Z is now coming of age and they’ve got a lot of buying power. But marketing to them isn’t easy, because marketing to this generation is unlike the ones before them. Since they are digital natives, their approach to buying is very different.
When I graduated from Rutgers University with my bachelor’s degree in engineering, most of my classmates joined major East Coast industrial companies. I, however, did something many of them did not consider. Drawn to the unbridled energy driving Silicon Valley and the revolutionary innovation happening in the area’s pioneering companies and research labs, I decided to move west to work for Hewlett-Packard.
Disrupt or be disrupted. There is no middle ground. Yet, the pace of disruption is relentless, and many formerly iconic companies have become extinct. The average lifespan of companies has collapsed by 80% since 1960. There is no issue that creates more fear and anxiety for the executive team and boards of directors.
Course topics include:
- Business Model Deep Dive
- Multi-Sided Markets
- Open Innovation, Open Source & Crowd-Source Models
- The Innovators Dilemma & Defending Against Disruption
How to Run A Hackathon to Boost Innovation Within Your Company
Mike Grandinetti has attended quite a few hackathons and contrary to popular belief, they don’t all need to be focused on coding. Instead, hackathons can be just as powerful for marketing, sales, and operations teams.
Large corporations and venture capital (VC)-backed startups exist in parallel universes. I have lived in both of them, observing that both require extraordinary work ethic and dedication while offering intense career growth. But despite their similarities, there are minimal connections between these two universes. That said, my time in the corporate world prepared me exceptionally well for a career as a VC-backed startup C-suite executive.
Flashback to 1995. Marc Andreessen, a recent University of Illinois Champaign-Urbana graduate and cofounder of the startup Netscape, was committed to providing access to the internet for the common person. Netscape launched the Mosaic web browser, which opened up internet access to people outside of the defense, scientific research and academic communities.
During that era, very few people understood what havoc was about to be unleashed by connecting company networks to the internet. My startup, Raptor Systems, was one of the very first commercial cybersecurity vendors. As the company’s chief marketing officer, I was tasked with educating the market on inherent risks, while positioning Raptor as the vendor of choice for early adopters in this nascent market.
As far back as Plato and Socrates, prior generations have lamented the lack of dedication in their successors. Today, discussions surrounding the work ethic of current generations echo the lamentations of these early Greek philosophers, though much of it is baseless. In many ways, the media has drawn artificial distinctions between the millennial generation and Gen Z. Based on my extensive observations and interactions, as a professor and an employer of our future leaders, I think of them as Gen G, or the global generation. Employers who do not properly understand and appreciate this remarkable cohort will never adequately address the skills gap that faces the U.S.
Entrepreneurship is the equivalent of running a marathon at the speed of the 100-yard dash with high hurdles everywhere along the track. To call it challenging is an understatement of epic proportions. For every gushing article celebrating the successes of the next generation of entrepreneurs, those few companies who successfully raise money on Shark Tank, or even the endless stream of coverage documenting the breathtaking success of the chosen few (Google, Netflix, Uber, Airbnb, WhatsApp, Snapchat and Dropbox), there are countless other companies that never achieve lift-off despite heroic efforts, or that crash and burn after early success. For every Facebook, there are ten thousand failures.
A little acknowledgment can go a long way.
“When people feel that their work is appreciated and that they are supported, they are fed or energized by their work as opposed to feeling exhausted by it,” said Mike Grandinetti, CMO, and CSO at data management and protection provider Reduxio.
Startup culture requires an incredibly specific and unique personality — one that carries a large appetite for juggling multiple roles with the ability to thrive in a volatile environment while remaining relentlessly focused on the company’s vision and mission. Shows like HBO’s Silicon Valley provide a look into the emotional roller coaster that comes with life at a startup.
To take on the role of CMO at a startup is to take on even greater responsibilities. This position demands a keen ability to liaise between the company and the marketplace.
Arnold Rosoff Founded Arnold Worldwide in 1946 and made it his mission to change the face of the corporate workplace by focusing on diversity and inclusion not only at his ad agency but across New England.
The Rosoff Awards, now in its 22nd year, have come to stand not only for inclusion and meaningful diversity practice but for smart companies and individuals who are successfully changing the face of some of New England’s largest companies and brands. Past winners have represented many industries from finance to healthcare to education to advertising.
Saturday 12th of May 6:05 pm – 6:20 pm The Technical University of Berlin (TUB)
Closing Keynote Speaker: Vested Summit
Conscious Technology Hackathon, Technology, and Startup Conference
Email Marketing: emails sent per week, open rates, website visits by source, number of touch-points per nurturing workflow, open rates pr week, CTR per week, contacts enrolled in nurturing workflows, contacts lost per week, etc
Paid Advertising and CRO: cost per lead(CPL) , impressions, clicks, click through rate (CTR), number of conversions, conversion rate, etc.
If you were to judge what is happening with gender discrimination and sexual harassment for female founders and entrepreneurs based on what you’ve read in the news, or have seen the many disheartening research studies and articles about the lack of diversity in Silicon Valley, you’d be likely to have drawn a cynical conclusion.
To be truly innovative, “multiple, highly diverse perspectives are crucial,” said Mike Grandinetti, chief marketing and corporate strategy officer at Reduxio Systems. “At Reduxio, we place great value on a fundamental principle: that the best results come from an intellectually stimulating, collaborative environment with highly empowered teams with lots of autonomy.”
Reduxio’s converged primary and secondary storage integrates native tools for data management and protection. Can the hybrid flash vendor turn a profit and pull off an IPO?
“Many of our customers tell us that they are under continuous attack,” says Reduxio’s chief marketing and corporate strategy officer Mike Grandinetti. “We are now seeing globally coordinated attacks by hostile foreign governments. For example, US Intelligence has established with 100% certainty that the highly publicised WannaCry virus, which took down Honda, Maersk, FedEx and the UK NHS, was perpetrated by the rogue government of North Korea.”
In the space of storing, managing and protecting data, different approaches for handling information are used. The advent of cloud has brought in compelling benefits, but the amount of data that organizations continue to store is growing exponentially, resulting in mostly unrelated solutions that have lead to the rise of Hybrid IT. On the Data Protection side, Businesses increasingly demand 100% uptime with no data loss, or what IDC refers to as the “new race to zero” – 0 RPO and 0 RTO. Such scenarios are still unrealistic for all but the most expensive and demanding applications that can afford fully redundant systems.
Of all the hot-button topics in today’s political climate, immigration is arguably at the top of the list. On January 10, more than 100 CEOs of prominent businesses, including Google, Apple, Facebook, Microsoft and Amazon, signed a letter to Congress asking for legislation that would enable Dreamers—undocumented immigrants protected under the DACA program (Deferred Action for Childhood Arrival)—to continue to live and work in the US.
Companies looking to hire engineers in the field are finding it’s a hard ticket to punch. “Computer vision is the hardest position to fill,” says Mike Grandinetti, CMO and CSO of storage firm Reduxio. “Qualified candidates command $400K salaries,” Grandinetti says, and expect a lot of freedom and, at least at startups, a lot of equity.
“With so much going to the cloud it’s becoming very hard to find candidates for on-premises infrastructure roles,” Grandinetti says. “Companies want someone who’s ‘seen it all,’ because security and infrastructure are not great roles to train on the job without a firm foundation on the team.”
The 10th Special Report Looking Forward, published with the Italian edition of “Harvard Business Review” in April 2017, is dedicated to the Industry X.0 and in particular analyzes how the digital revolution changes markets and business models. Professor Grandinetti, in his opinion which ones they are the main areas where innovators are of Industry 4.0 technology must they concentrate?