Thought Leadership

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

Email Marketing: emails sent per week, open rates, website visits by source, number of touch-points per nurturing workflow, open rates pr week, CTR per week, contacts enrolled in nurturing workflows, contacts lost per week, etc
Paid Advertising and CRO: cost per lead(CPL) , impressions, clicks, click through rate (CTR), number of conversions, conversion rate, etc.

Diversity or Bust: Now It’s Your Time Female Entrepreneurs

If you were to judge what is happening with gender discrimination and sexual harassment for female founders and entrepreneurs based on what you’ve read in the news, or have seen the many disheartening research studies and articles about the lack of diversity in Silicon Valley, you’d be likely to have drawn a cynical conclusion.

Companies not walking the walk when it comes to diversity, study says

To be truly innovative, “multiple, highly diverse perspectives are crucial,” said Mike Grandinetti, chief marketing and corporate strategy officer at Reduxio Systems. “At Reduxio, we place great value on a fundamental principle: that the best results come from an intellectually stimulating, collaborative environment with highly empowered teams with lots of autonomy.”

 Hybrid Reduxio storage shifts gears to midrange enterprises

Reduxio’s converged primary and secondary storage integrates native tools for data management and protection. Can the hybrid flash vendor turn a profit and pull off an IPO?

Data protection in an era of continuous attacks

“Many of our customers tell us that they are under continuous attack,” says Reduxio’s chief marketing and corporate strategy officer Mike Grandinetti.  “We are now seeing globally coordinated attacks by hostile foreign governments. For example, US Intelligence has established with 100% certainty that the highly publicised WannaCry virus, which took down Honda, Maersk, FedEx and the UK NHS, was perpetrated by the rogue government of North Korea.”

[WEBINAR] The Road to Simplicity: Converging Primary and Secondary Storage

In the space of storing, managing and protecting data, different approaches for handling information are used. The advent of cloud has brought in compelling benefits, but the amount of data that organizations continue to store is growing exponentially, resulting in mostly unrelated solutions that have lead to the rise of Hybrid IT. On the Data Protection side, Businesses increasingly demand 100% uptime with no data loss, or what IDC refers to as the “new race to zero” – 0 RPO and 0 RTO. Such scenarios are still unrealistic for all but the most expensive and demanding applications that can afford fully redundant systems.

Why diversity is the key to winning in the global economy

Of all the hot-button topics in today’s political climate, immigration is arguably at the top of the list. On January 10, more than 100 CEOs of prominent businesses, including Google, Apple, Facebook, Microsoft and Amazon, signed a letter to Congress asking for legislation that would enable Dreamers—undocumented immigrants protected under the DACA program (Deferred Action for Childhood Arrival)—to continue to live and work in the US.

12 technologies that will disrupt business in 2018

Companies looking to hire engineers in the field are finding it’s a hard ticket to punch. “Computer vision is the hardest position to fill,” says Mike Grandinetti, CMO and CSO of storage firm Reduxio. “Qualified candidates command $400K salaries,” Grandinetti says, and expect a lot of freedom and, at least at startups, a lot of equity.

The 11 most difficult IT hires today

“With so much going to the cloud it’s becoming very hard to find candidates for on-premises infrastructure roles,” Grandinetti says. “Companies want someone who’s ‘seen it all,’ because security and infrastructure are not great roles to train on the job without a firm foundation on the team.”

Looking forward Industry X.0

The 10th Special Report Looking Forward, published with the Italian edition of “Harvard Business Review” in April 2017, is dedicated to the Industry X.0 and in particular analyzes how the digital revolution changes markets and business models. Professor Grandinetti, in his opinion which ones they are the main areas where innovators are of Industry 4.0 technology must they concentrate?