Startup culture requires an incredibly specific and unique personality — one that carries a large appetite for juggling multiple roles with the ability to thrive in a volatile environment while remaining relentlessly focused on the company’s vision and mission. Shows like HBO’s Silicon Valley provide a look into the emotional roller coaster that comes with life at a startup.
To take on the role of CMO at a startup is to take on even greater responsibilities. This position demands a keen ability to liaise between the company and the marketplace.
Email Marketing: emails sent per week, open rates, website visits by source, number of touch-points per nurturing workflow, open rates pr week, CTR per week, contacts enrolled in nurturing workflows, contacts lost per week, etc
Paid Advertising and CRO: cost per lead(CPL) , impressions, clicks, click through rate (CTR), number of conversions, conversion rate, etc.
If you were to judge what is happening with gender discrimination and sexual harassment for female founders and entrepreneurs based on what you’ve read in the news, or have seen the many disheartening research studies and articles about the lack of diversity in Silicon Valley, you’d be likely to have drawn a cynical conclusion.
To be truly innovative, “multiple, highly diverse perspectives are crucial,” said Mike Grandinetti, chief marketing and corporate strategy officer at Reduxio Systems. “At Reduxio, we place great value on a fundamental principle: that the best results come from an intellectually stimulating, collaborative environment with highly empowered teams with lots of autonomy.”
Reduxio’s converged primary and secondary storage integrates native tools for data management and protection. Can the hybrid flash vendor turn a profit and pull off an IPO?
“Many of our customers tell us that they are under continuous attack,” says Reduxio’s chief marketing and corporate strategy officer Mike Grandinetti. “We are now seeing globally coordinated attacks by hostile foreign governments. For example, US Intelligence has established with 100% certainty that the highly publicised WannaCry virus, which took down Honda, Maersk, FedEx and the UK NHS, was perpetrated by the rogue government of North Korea.”
Companies looking to hire engineers in the field are finding it’s a hard ticket to punch. “Computer vision is the hardest position to fill,” says Mike Grandinetti, CMO, and CSO of storage firm Reduxio. “Qualified candidates command $400K salaries,” Grandinetti says, and expect a lot of freedom and, at least at startups, a lot of equity.
“With so much going to the cloud it’s becoming very hard to find candidates for on-premises infrastructure roles,” Grandinetti says. “Companies want someone who’s ‘seen it all,’ because security and infrastructure are not great roles to train on the job without a firm foundation on the team.”
The 10th Special Report Looking Forward, published with the Italian edition of “Harvard Business Review” in April 2017, is dedicated to the Industry X.0 and in particular analyzes how the digital revolution changes markets and business models. Professor Grandinetti, in his opinion which ones they are the main areas where innovators are of Industry 4.0 technology must they concentrate?
Interview with The Cube Network on ‘Virtualization & Data Center Infrastructure’
International Career Advice with Mike Grandinetti
TV Entrepreneurs.org interview with Mike Grandinetti. Strategic Marketing, IBM Global Entrepreneur.
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Innovate or die. Be ready to innovate or be ready to vacate.
In global search for ideas, big companies mimic startups
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