Media Interviews

MEDIA INTERVIEWS

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

Email Marketing: emails sent per week, open rates, website visits by source, number of touch-points per nurturing workflow, open rates pr week, CTR per week, contacts enrolled in nurturing workflows, contacts lost per week, etc
Paid Advertising and CRO: cost per lead(CPL) , impressions, clicks, click through rate (CTR), number of conversions, conversion rate, etc.

Diversity or Bust: Now It’s Your Time Female Entrepreneurs

If you were to judge what is happening with gender discrimination and sexual harassment for female founders and entrepreneurs based on what you’ve read in the news, or have seen the many disheartening research studies and articles about the lack of diversity in Silicon Valley, you’d be likely to have drawn a cynical conclusion.

Companies not walking the walk when it comes to diversity, study says

To be truly innovative, “multiple, highly diverse perspectives are crucial,” said Mike Grandinetti, chief marketing and corporate strategy officer at Reduxio Systems. “At Reduxio, we place great value on a fundamental principle: that the best results come from an intellectually stimulating, collaborative environment with highly empowered teams with lots of autonomy.”

Hybrid Reduxio storage shifts gears to midrange enterprises

Reduxio’s converged primary and secondary storage integrates native tools for data management and protection. Can the hybrid flash vendor turn a profit and pull off an IPO?

Data protection in an era of continuous attacks

“Many of our customers tell us that they are under continuous attack,” says Reduxio’s chief marketing and corporate strategy officer Mike Grandinetti.  “We are now seeing globally coordinated attacks by hostile foreign governments. For example, US Intelligence has established with 100% certainty that the highly publicised WannaCry virus, which took down Honda, Maersk, FedEx and the UK NHS, was perpetrated by the rogue government of North Korea.”

12 technologies that will disrupt business in 2018

Companies looking to hire engineers in the field are finding it’s a hard ticket to punch. “Computer vision is the hardest position to fill,” says Mike Grandinetti, CMO, and CSO of storage firm Reduxio. “Qualified candidates command $400K salaries,” Grandinetti says, and expect a lot of freedom and, at least at startups, a lot of equity.

The 11 most difficult IT hires today

“With so much going to the cloud it’s becoming very hard to find candidates for on-premises infrastructure roles,” Grandinetti says. “Companies want someone who’s ‘seen it all,’ because security and infrastructure are not great roles to train on the job without a firm foundation on the team.”

Looking forward Industry X.0

The 10th Special Report Looking Forward, published with the Italian edition of “Harvard Business Review” in April 2017, is dedicated to the Industry X.0 and in particular analyzes how the digital revolution changes markets and business models. Professor Grandinetti, in his opinion which ones they are the main areas where innovators are of Industry 4.0 technology must they concentrate?

Interview with The Cube Network on ‘Virtualization & Data Center Infrastructure’

International Career Advice with Mike Grandinetti

TV Entrepreneurs.org interview with Mike Grandinetti. Strategic Marketing, IBM Global Entrepreneur.

From Startup to Empire: How Disruptive Innovation Fuels Netflix, Uber and Nike

$100,000 +

Six leaderships traits for CEO, Info Money Brazil.

Professor of the week, Mike Grandinetti, Hult.

Fast tech acquisitions can pay off, but with due diligence.

Million Dollar Hunger Reality Show: The Hult Prize

Student Entrepreneurship at Hult Boston

$100,000 +

GreenGoose: A True Story of Living the Entrepreneurial Dream

$100,000 +

SavvyShoes, Moglo, Nutrition2Go Take Home Cash at BCVC Elevator Contest

Kinvey Turns $1M Investment at TechStars Demo Day into a $2M Seed Round

$100,000 +

Videos From The Launch Tech Conference

$100,000 +

Boston Area University Tech Entrepreneurship MeetUp by Startup Next Boston

Counterfeit Medicine Fighter Sproxil Declared Winner at IBM SmartCamp Event Spotlighting Technology that Improves the Physical World

Counterfeit Medicine Fighter Sproxil Declared Winner at IBM SmartCamp Event Spotlighting Technology that Improves the Physical World

Innovate or die. Be ready to innovate or be ready to vacate.

Innovate or Die

In global search for ideas, big companies mimic startups

In global search for ideas, big companies mimic start-ups

Crash Course in Business Plan Competitions

The Complex Economics of America’s Minimum Wage

The Complex Economics of America’s Minimum Wage

Contribution to innovation and entrepreneurship terms

Definition of super angel