Accelerating Time-to-Value: Fast-Growing Reduxio Implements Priority Engine to Power Pipeline Contribution
Fast-growing Reduxio redefines data storage, management and protection with breakthrough efficiency, recovery and performance. The company understands data’s role in business success, so it’s natural for Reduxio to seek the best possible resource for their marketing and sales teams. TechTarget’s Priority Engine™ provided the insights into real buyers Reduxio needed to deliver more opportunities.
Reduxio’s converged primary and secondary storage integrates native tools for data management and protection. Can the hybrid flash vendor turn a profit and pull off an IPO?
“Many of our customers tell us that they are under continuous attack,” says Reduxio’s chief marketing and corporate strategy officer Mike Grandinetti. “We are now seeing globally coordinated attacks by hostile foreign governments. For example, US Intelligence has established with 100% certainty that the highly publicised WannaCry virus, which took down Honda, Maersk, FedEx and the UK NHS, was perpetrated by the rogue government of North Korea.”
In the space of storing, managing and protecting data, different approaches for handling information are used. The advent of cloud has brought in compelling benefits, but the amount of data that organizations continue to store is growing exponentially, resulting in mostly unrelated solutions that have lead to the rise of Hybrid IT. On the Data Protection side, Businesses increasingly demand 100% uptime with no data loss, or what IDC refers to as the “new race to zero” – 0 RPO and 0 RTO. Such scenarios are still unrealistic for all but the most expensive and demanding applications that can afford fully redundant systems.
“With so much going to the cloud it’s becoming very hard to find candidates for on-premises infrastructure roles,” Grandinetti says. “Companies want someone who’s ‘seen it all,’ because security and infrastructure are not great roles to train on the job without a firm foundation on the team.”
The 10th Special Report Looking Forward, published with the Italian edition of “Harvard Business Review” in April 2017, is dedicated to the Industry X.0 and in particular analyzes how the digital revolution changes markets and business models. Professor Grandinetti, in his opinion which ones they are the main areas where innovators are of Industry 4.0 technology must they concentrate?